| Goodwill |
 |
The excess of the purchase price over the fair market value of an
asset.
|
 |
The
market will set the price a business is worth. Goodwill arises when
more was paid for the business than you would expect from just looking
at the value of its assets and liabilities. This difference can be
from a number of reasons including a happy workforce, customer loyalty,
a good location, etc.. |
|
|
|

|